Original Article Kyoto Animation's Free! Swim Team Anime Promo Streamed
Well, shit just hit the fan. It's hilarious, but I don't personally find it entirely out of character for KyoAni to swing from one end of the extreme to the other end of the extreme. It's KyoAni's job to generate talks. "Cute girls doing cute things" has been a staple of the studio for as long as we can remember, and regardless what critics may say, we can't deny no one in the industry has quite mastered the art of pandering as well as KyoAni has. Even when they've been so reliant on their tried and true formula, they usually manage to inject some intelligence into the narrative, and underpinned with an interesting directory style and monstrous production value, things usually work out pretty well on the commercial front. No question about it, moe is largely marketed for the male demographic, and though the diversity of the actual audience is hard to say, I do find moe irksome when it's over exploited, which is often the case with KyoAni series (Haruhi and Hyoka are debatable). So...here we have this, KyoAni attempting to expand its female fanbase using pretty boys flaunting prettiness, and opening a can of worms while they are at it.
To be honest, I'm pretty immune to blatant pandering in general and I don't find it particularly appealing either way, but the industry double-standard needs some readdressing. The bottom line is you don't often find comments like "Eww...Pedophiles" whenever moe infested shows come along, but the moment KyoAni caters to female fanservice, forums are rampant with homophobic remarks. And yes, apparently Fujoshi is representative of all girls who find pretty boys attractive. I'm not bashing on moe-fans here and it's perfectly fine to enjoy the stuff (even if I don't myself), but acting like a narrow-minded hypocritical individual is a different story altogether. Watching some fans rage is amusing and grating at the same time, but at least this provided a rare opportunity for people to talk about the lopsided state of fanservice in the open. So I say bring it on KyoAni, let's rock some boat.